By: Allison McCarthy, MBA, Principal It was a gutsy move, but Starbucks CEO Howard Schultz dared to close their doors nationwide for three hours to re-train their baristas in the “art of espresso.” It was just one of the many ways Schultz set out to prove a more...
By Allison McCarthy, Principal 13 ideas for getting your internal team connected and supportive of your physician recruitment agenda: “Without continual growth, words like improvement, achievement, and success have no meaning.” – Ben Franklin 1. Ask More...
By Ann Maloley, MBA Buy-in from the internal practice team can make all the difference in the success of a practice development strategy. At the start of the hospital-employed physician relationship, there’s a good chance there will be some anxiety about this new...
By David F. Zirkle, PhD At its core, research is a transformation process that increases the usefulness of information at each step along the way. Raw data collected on the front end is transformed into useful and actionable information to improve decision-making...
Author: Kriss Barlow, RN, MBA This article, updated in 2013, provides a simple list of suggestions to ensure that meetings to gather physician input and provide marketing insights are well managed, meaningful and get you the outcome you and the physician desires....
by Allison McCarthy, MBA How often have you said, “If I only had more time, I would…” Many examples I have heard include “spend more time in the field,” “track and report on my efforts” or “do more proactive sourcing.” In reading Dave Lakhani’s book The Power of an...
