by Allison McCarthy, MBA There is no better “messenger” of our physician recruitment pitch than a member of the medical staff. But they can also be our greatest challenge. We can spend as much time managing medical staff angst as we do prospecting for candidates. Is...
By Allison McCarthy, MBA Many called them cursed. The Boston Red Sox hadn’t won a World Series for 86 years. But the 2004 team finally did it. That season, it wasn’t about a single player providing the edge. It was the synchronization of all the players that delivered...
By Ann Maloley, MBA Buy-in from the internal practice team can make all the difference in the success of a practice development strategy. At the start of the hospital-employed physician relationship, there’s a good chance there will be some anxiety about this new...
By David F. Zirkle, PhD At its core, research is a transformation process that increases the usefulness of information at each step along the way. Raw data collected on the front end is transformed into useful and actionable information to improve decision-making...
Author: Kriss Barlow, RN, MBA This article, updated in 2013, provides a simple list of suggestions to ensure that meetings to gather physician input and provide marketing insights are well managed, meaningful and get you the outcome you and the physician desires....
by Allison McCarthy, MBA How often have you said, “If I only had more time, I would…” Many examples I have heard include “spend more time in the field,” “track and report on my efforts” or “do more proactive sourcing.” In reading Dave Lakhani’s book The Power of an...
