Chronic Operational Issues Getting You Down? Get Creative!

By: Betsy Finkelmeier, RN, MBA “Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.” – George...
Holiday Tactics in Recruitment, Relations, Marketing and Biz Dev

Holiday Tactics in Recruitment, Relations, Marketing and Biz Dev

Being that the holiday season is here we thought that it would be an appropriate time to bring out a collection of some current and past holiday articles. It can be a challenging time to communicate with physicians as well as just getting your own work done! So check...

Market Segmentation: One Size Does Not Fit All

By: David F. Zirkle, PhD “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” –Eleanor Roosevelt Market researchers call it “segmentation” – the process by which customers are divided into groups based on needs,...

Three Essential Truths for Effective Leadership

By: Jeff Cowart, MAH A leader is one who knows the way, goes the way, and shows the way. – John C. Maxwell When I was new to leadership, one of the most jarring truths I heard from a seasoned leader was, “Always remember that your own professional reputation is...
Taking on the Tough Operational Challenges

Taking on the Tough Operational Challenges

By: Betsy Finkelmeier, RN, MBA There are no secrets to success. It is the result of preparation, hard work, and learning from failure. -Colin Powell There is no question that health care organizations have becoming increasingly complex.  System affiliations have...

Stretching to Fill the Leadership Void

By: Jeff Cowart, MAH In today’s rapidly changing and sometimes disruptive environment, organizations are craving leadership. They want to know what they’re doing, why they’re doing it, and how they are progressing. As a leader, it’s up to you to set the direction,...