Data Innovations in Population Health Management

By: David F. Zirkle, PhD | dzirkle@barlowmccarthy.com “Everything that can be invented has been invented.”  – Charles H. Duell, Director of US Patent Office 1899 Population health management is a concept that has been around for quite some time, although...

Strategic Customer Surveys to Get the Data you Need

By: David F. Zirkle, PhD | dzirkle@barlowmccarthy.com “I was gratified to be able to answer promptly, and I did. I said I didn’t know.” – Mark Twain, American author and humorist Medical staff planning has traditionally focused on the number of physicians required to...

Big Data is Here, Now it is Time to Apply It!

By: David F. Zirkle, PhD “It is a capital mistake to theorize before one has data.”  Sherlock Holmes (Sir Arthur Conan Doyle) Big data is a broad term for information sets so large or complex that traditional analytical techniques are inadequate. While big data has...

Market Segmentation: One Size Does Not Fit All

By: David F. Zirkle, PhD “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” –Eleanor Roosevelt Market researchers call it “segmentation” – the process by which customers are divided into groups based on needs,...

Stretching Your Analytical Skills

By: David F. Zirkle, PhD “Too often we enjoy the comfort of opinion without the discomfort of thought.” -John F. Kennedy, 1917-1963 According to Intel, the quantity of information generated from the beginning of time until 2003 was approximately 5 exabytes...
Millennials:  The Next Big Wave

Millennials: The Next Big Wave

By: David F. Zirkle, PhD Have you ever had the experience while reading an article of a single fact jumping off the page?  I did the other day while reviewing a Pew Research Center report.  The article states that the U.S. Census Bureau now projects the “Millennial”...