Using Consumer Input to Support Your Medical Staff Planning

By: David F. Zirkle. PhD Hospitals and healthcare systems frequently conduct a variety of studies to support their planning efforts. However, the data is often used to support the project objectives for which the study was done and little consideration is given as to...

Have You Had Your Dose of Demographics Today?

By David F. Zirkle, PhD Most healthcare organizations have caught up with their counterparts in other industries and now are awash in rich data sources to support planning and business development efforts. While new data sources have become available, a long-time...