By: David Zirkle, PhD “According to a new survey — three out of every four people make up 75% of the population.” – David Letterman, TV Host Surveys are a great way of collecting information to support the decision-making process. Surveys are a...
By: David F. Zirkle, PhD “Location, location, location” – first used in a real estate ad in the Chicago Tribune in 1926 Medical staff planning has traditionally focused on the number of physicians required to serve the healthcare needs of a defined population or...
By: David F. Zirkle, PhD “To understand the man, you must first walk a mile in his moccasins.” – North American Indian Proverb Barlow/McCarthy regularly conducts research to gather insights and capture the “voice of the physician.” In today’s evolving health...
By: David F. Zirkle, PhD We believe market research is a process that transforms data into actionable recommendations. The outcome is the delivery of “the right information, to the right people, in the right format” to support the decision-making process. Our client...
By David F. Zirkle, PhD It’s no secret that physicians today face a myriad of challenges and changes – from increased medical malpractice litigation to shrinking reimbursements, from cost containment to quality of care issues and patient safety concerns. While...
By Dave Zirkle Success in today’s challenging healthcare environment rarely occurs by chance but rather through well-designed and executed planning. And this is definitely true in the category of physician relations. Good physician sales planning addresses four basic...
