Making Sure Your Field Team is Heard

By Kriss Barlow, RN, MBA Healthcare leaders are keenly aware of the physician’s role – and the need to forge the right kind of relationships moving forward. As they work through business solutions the field team can be a valuable conduit for information. But, do they...

Operational Readiness to Sell a Service

by Kriss Barlow, RN, MBA Have you ever been asked to grow a part of the business only to jump in and then feel like it was a waste of your time and sometimes your credibility? We’ve all done it once and with that painful reality comes a great chance to establish...

Relationships Sales Techniques to Overcome Negative Perceptions

By Kriss Barlow, RN, MBA Relationship building with doctors can often be derailed because of perceptions. These perception challenges often fall into three major categories: Negative feelings at a personal level Negative feelings based on feedback from patients about...

The Joy of Giving and Receiving: Packaging the Right Relationship

By Kriss Barlow, RN, MBA Reflecting on the season, I was thinking about the joy that accompanies a gift received. Young or old, there is a sense of anticipation, wondering about the possibilities and a feeling of appreciation for those who share a part of themselves...

The Pre-Call Plan: Organization Makes a Difference

by Kriss Barlow, RN, MBA In the world of physician relations, there is a great deal of discussion about planning. Our plans articulate actions, expectations, roles and responsibilities. They also serve as a road map for everyone involved to keep hold of the strategic...

Effectively Leading Physician Relations

by Kriss Barlow, MBA, RN Just as best-practice organizations need capable field staff, so, too, do they need capable program leaders. Effective leaders balance their ability to look at the whole ladder, while never losing site of the individual rungs. The best...