By Kriss Barlow, RN, MBA “It is one thing to have a great idea – it is quite another to see your idea actually implemented. How often have you had a “brainstorm”, gotten excited, rushed in to share it with your boss, co-workers, family, etc. only to see...
Author: Kriss Barlow, RN, MBA While communication woes can happen with a variety of people, many in healthcare say they wish they felt more comfortable interacting with their medical staff. There’s an inherent challenge in learning how to speak the language of...
Author: Kriss Barlow, RN, MBA The original version of this article appeared in Healthcare Executive. Content has been updated to recognize the marketplace in 2009. To grow and sustain their business, many hospitals rely on inpatient tertiary care, and the competition...
Author: Kriss Barlow, RN, MBA The author updated this article in 2009, to reflect the most current market and trends in physician relations/sales strategy. The article discusses different attitudes that slow the sales process, whether the audience is a physician or an...
Author: Kriss Barlow, RN, MBA This article appeared in Healthcare Marketing Advisor, January 2007 and was updated by the author in 2009, to provide readers with the most current market reflections. What makes some physician relations programs so successful, whereas...
By Kriss Barlow, MBA, RN The right model is essential. It includes positioning in the organization; the leverage needed to be effective internally and with the doctors and it assists the program leader in focusing the field talent in the right direction. While it is...
