Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Learning from Others to Strengthen Onboarding
By: Allison McCarthy, MBA Project management is a widely accepted profession in industries such as IT, government, construction and engineering, etc…. You can even get a degree in project management from some highly reputable colleges and universities. Like a lot of...
Watching the Physician Relations Masters
By: Kriss Barlow, RN, MBA From time to time I get the chance to shadow physician relations reps as they visit with their doctors. Sometimes, they’re staged visits; the reps pick only their favorites who speak highly of them and there’s little opportunity to really...
The Phone Still Works
By: Kriss Barlow, RN, MBA Let me get this out of the way: I am of the baby boomer generation. Actually I remember when our home phone number was, “9” yep, that’s right; one number worked in Slayton, MN. Back then, picking up the phone was the only way to communicate;...
Market Research within Barlow/McCarthy
By: David F. Zirkle, PhD We believe market research is a process that transforms data into actionable recommendations. The outcome is the delivery of “the right information, to the right people, in the right format” to support the decision-making process. Our client...
Everyone Knows the Right Sales Approach
By: Kriss Barlow, RN, MBA This blog is a bit of a whine, mostly because so many of my clients deal with this. Everyone is a referral development expert, and in healthcare our experts are often clinicians, operations and finance leaders who freely share their...
The Fabulous Funnel
By: Kriss Barlow, RN, MBA Good referral development starts with a conversation and the building of a relationship and trust. Relationships can have the right elements and exist forever, but never move into new referral business. For example, although a family...
Onboarding: The Engagement Tool for New Physician Recruits
By: Allison McCarthy, MBA Recent client work has enabled us to gather feedback from new physician recruits about their experience entering their hiring organization. Based on what we’ve heard, we have some work to do to ensure we have them become fully engaged....
Convening Teams to Exceed Expectations
By: Jeff Cowart, MAH Team is a concept that has firmly established itself in the language of our corporate lives. We convene people frequently to collaborate, innovate, set vision and address issues. But, over the years, as I have done leadership counseling for...
What is Your Recruitment Story
By: Allison McCarthy, MBA This summer was about family. My husband and I hosted the bi-annual reunion of my mother’s extended family here in Plymouth. While we rotate the “host” site, it seemed most fitting this year given our ancestors who were a part of the...
Helping Physicians Connect in the Future
By: Jeff Cowart, MAH Nick van Terheyden, a healthcare technology futurist, writing in a recent edition of Fast Company’s Co.Exist cites three transformation trends to watch: Technology that works for physicians instead of against them The consumerization of health...