David’s passion is using information-based approaches to improve decision-making and create business growth. He has worked as a healthcare market strategist for over 20 years.
He helps organizations transform data and information into knowledge that is then distributed to the right people, at the right time, in the right format. Past experience includes the full array of marketing disciplines: strategic planning, market research, brand development, service line planning, competitive analysis, CRM and sales management. Much of this is “hands-on” experience with one of the largest healthcare systems in the country. David is a past president of the Indiana Healthcare Marketing and Public Relations Society and has a PhD in Statistics from Oregon State University. David and his family live just outside of Indianapolis in Greenfield, IN.
Recent Posts and Articles
Data Innovations in Population Health Management
By: David F. Zirkle, PhD | dzirkle@barlowmccarthy.com “Everything that can be invented has been invented." - Charles H. Duell, Director of US Patent Office 1899 Population health management is a concept that has been around for quite some time, although it has yet to...
Strategic Customer Surveys to Get the Data you Need
By: David F. Zirkle, PhD | dzirkle@barlowmccarthy.com “I was gratified to be able to answer promptly, and I did. I said I didn’t know.” – Mark Twain, American author and humorist Medical staff planning has traditionally focused on the number of physicians required to...
Big Data is Here, Now it is Time to Apply It!
By: David F. Zirkle, PhD Big data is a broad term for information sets so large or complex that traditional analytical techniques are inadequate. While big...
Market Segmentation: One Size Does Not Fit All
By: David F. Zirkle, PhD Market researchers call it "segmentation" - the process by which customers are divided into groups based on needs,...
Stretching Your Analytical Skills
By: David F. Zirkle, PhD According to Intel, the quantity of information generated from the beginning of time until 2003 was approximately 5 exabytes...
Millennials: The Next Big Wave
By: David F. Zirkle, PhD Have you ever had the experience while reading an article of a single fact jumping off the page? I did the other day while reviewing a Pew Research Center report. The article states that the U.S. Census Bureau now projects the “Millennial”...
Best Survey Practices
By: David Zirkle, PhD Surveys are a great way of collecting information to support the decision-making process. Surveys are a...
Rethinking Physician Network Development
By: David F. Zirkle, PhD Medical staff planning has traditionally focused on the number of physicians required to serve the healthcare needs of a defined...
The Right Approach for Your Physician Survey
By: David F. Zirkle, PhD Barlow/McCarthy regularly conducts research to gather insights and capture the “voice of the physician.” In today’s evolving...
Market Research within Barlow/McCarthy
By: David F. Zirkle, PhD We believe market research is a process that transforms data into actionable recommendations. The outcome is the delivery of “the right information, to the right people, in the right format” to support the decision-making process. Our client...