David’s passion is using information-based approaches to improve decision-making and create business growth. He has worked as a healthcare market strategist for over 20 years.
He helps organizations transform data and information into knowledge that is then distributed to the right people, at the right time, in the right format. Past experience includes the full array of marketing disciplines: strategic planning, market research, brand development, service line planning, competitive analysis, CRM and sales management. Much of this is “hands-on” experience with one of the largest healthcare systems in the country. David is a past president of the Indiana Healthcare Marketing and Public Relations Society and has a PhD in Statistics from Oregon State University. David and his family live just outside of Indianapolis in Greenfield, IN.
Recent Posts and Articles
All I Really Want This Season Are Two Customer Satisfaction Questions
By David F. Zirkle, PhD Market researchers have known for quite some time that individuals become more reflective as the year winds down. Human nature drives most of us to assess the past year and plan for the coming one. This would seem an ideal time to approach...