Field Re-Entry Intensives
Talk about disruption! Most physician relations teams have spent many months away from their traditional roles and routines. As teams and their leaders begin to think about “getting back in the field.” What’s the plan? Is the team ready to be back?
Market variability will require new, customized re-entry plans with a clear understanding of the organization’s’ priorities. And worth mentioning, the gatekeeper challenges pre-COVID-19 have not magically disappeared.
Let’s brush the dust off and use the month(s) ahead for a well- planned re-entry. Whether it’s rethinking your program strategy or re-energizing your team we have a hands-on session designed to get you there.
Strategic Re-entry
- Assessment tool to evaluate your readiness to activate a robust field effort
- Facilitated discussion framed on a six-step process
- We’ll discuss your market, organization need, readiness, talent preparation, message, transition, and internal positioning
- Personalized coaching and insights
- A half-day session led by Kriss Barlow and Susan Boydell
Field Readiness for Re-entry
- Half-day session with the field team offering a clear roadmap for their re-entry
- Includes an assessment of liaison readiness to activate a robust plan
- Provides a step-by-step process to ensure fast, effective impact for effort
- In-depth discussion of the transition process, message management and advancing the relationship
- Each participate will have a roadmap and plan for success
Our Expertise
Physician Relations
Hospital and medical practice success is built on the strength of relationships with physicians. Without that, there is no growth. Field liaison programs remain the most effective way to create and maintain meaningful connectivity with physicians.
Physician Retention/Leakage
Continuity of care is a top concern for today’s healthcare leaders. Whether it’s attrition of new recruits or concerns about specialty referrals staying within the network, the ultimate goal is keepage and engagement of the right physician talent.
Physician Recruitment
Recruiting a strong pipeline of physician talent is the cornerstone of a strong hospital or medical practice. Physician recruitment teams play a critical role and high performance recruitment teams are vital to success.
From the Blog
Physician Relations Blog
Time to Find New Referral Sources?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
From the Trenches: Real-World Insights from Our Work with Clients
At Barlow/McCarthy, we spend our days in strategy rooms and out in the field with healthcare leaders facing real challenges and chasing real opportunities. In this post, we’ve asked our team to share quick takeaways—what’s working, what’s shifting, and what we’re...
Medicaid Cuts and the Future of Recruitment & Relations: What Now?
The following post is a collaborative response by our team regarding the article mentioned in the post. Contributors include: Allison McCarthy, Susan Boydell, Mitzi Kent and Amy Chandler. A recent article from Becker’s Hospital Review, "Proposed Medicaid cuts,...
Beyond the Referral: How to Build Lasting Physician Engagement
By: Susan Boydell | sboydell@barlowmccarthy.com Securing a physician’s referral is just the first step. The real challenge—and opportunity—lies in fostering meaningful, long-term relationships that go beyond a single patient handoff. Strong engagement isn’t built on...
Selling Smarter, Not Harder: The Role of Niche Targeting in Physician Relations
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
Monday Morning Minute
B/Mc MMM: When Pressure Tests Your Resolve – 3/30/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Attitude. To access...
B/Mc MMM: Have You Considered What Your Physicians Are Really Facing? – 3/23/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Motivation. To...
B/Mc MMM: It is a Constant Obligation to Improve Internal Communications – 3/16/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Internal...
B/Mc MMM: The “Slow No” Is Dead – 3/9/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Impact. To access...
B/Mc MMM: Best Practice for Communicating with Physicians – 3/2/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Great Messages. To...
Referrals are only the beginning of the story.
If you’re ready to understand what happens after the referral is made and how it impacts access, retention, and revenue, our consultants would welcome the conversation.