By: Susan Boydell | sboydell@barlowmccarthy.com Like many of you, I’ve been hearing a lot about how artificial intelligence is going to transform sales, outreach, and physician relations. Naturally, I thought the best way to explore the topic would be to ask AI to...
By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
By: Susan Boydell | sboydell@barlowmccarthy.com Think back to the last time you met someone new. Maybe it was a neighbor, a new colleague, or even the person seated next to you on a plane. Chances are, within the first few minutes, you had already formed an...
By: Susan Boydell | sboydell@barlowmccarthy.com Securing a physician’s referral is just the first step. The real challenge—and opportunity—lies in fostering meaningful, long-term relationships that go beyond a single patient handoff. Strong engagement isn’t built on...
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
