Susan’s practical and universally-applicable volume building strategies are a perfect fit within Barlow/McCarthy.
An expert at discovering what both physicians and consumers expect from health care, she blends customer needs with organization expectations through innovative and individually crafted strategies and approaches.
Her 25 years at some of the nation’s best known not-for-profit health systems has taught her that hospital-physician strategy is a process that starts with building the right team. Based on learned needs, she is able to define the right mix products and services required to align the expectations and earn measurable results. She helps with referral development strategies and program development as well as with creating innovative solutions through new products and services.
This process results in the crafting of a system for delivering these products and services that will distinguish your hospital from the one down the street. And isn’t that, at its heart, what marketing is about?
Recent Posts and Articles
Energize Your Sales Planning and Focus
By: Susan Boydell | sboydell@barlowmccarthy.com “If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra I want you to think about your average week in the field. You’re in your car driving from one office to the next. Some visits go as...
Must-Haves for our Changing Environment
By: Susan Boydell | sboydell@barlowmccarthy.com "We cannot become what we need to be by remaining what we are." - Max de Pree I almost hate to start this article out with the word “change” because it seems to be all we hear about in the world of health care these...
Getting the Most Out of Your Team
By: Susan Boydell | sboydell@barlowmccarthy.com "The task of the leader is to get his people from where they are to where they have not been." -Henry A. Kissinger One of the toughest parts about physician relations is managing a field team. Or, to be more specific,...
Get Out of Your Comfort Zone: Rethink Your Field Strategy
By: Susan Boydell For all of us who have been doing physician relations field work for a while (it’s good for the newbies too) routineness is a reality! In spite of all the pressure to...
Get Past the Gatekeepers
By: Susan BoydellIt’s not that physicians don’t want to meet with you; it’s that they have too many competing priorities. The only way to get to the top of the list is to provide value.Lately, when I talk with physician liaisons about the most difficult part of...
Are Issues and Barriers Bogging You Down? Embrace them!
By: Susan Boydell“Learning from mistakes and constantly improving products is a key in all successful companies.” -- Bill Gates“I would love to use you, but you just make it too difficult.” I’m guessing that all of you have heard that at least once, and some of you...
Don’t Let Data Be a Barrier. Make It Work!
By: Susan Boydell Ask any liaison or their manager what frustrates them and the word “data” is usually somewhere in...
What’s Happening to the Traditional Physician Liaison Role? Everything!
By: Susan Boydell "The price of doing the same old thing is far higher than the price of change." -Bill Clinton The traditional role of a physician liaison has been evolving for years, but ask any liaison today and they will tell you that the sense of urgency is...
Volume Growth Takes Internal Collaboration – Who Are Your Internal Customers?
By: Susan Boydell "Nobody can achieve success alone." - Onuoha It’s a challenge to get internal customers engaged and ready to take action. When it comes to achieving results, your internal customers are just as important as your physician customers. Often, they can...
Leakage: Plugging the Holes
By: Susan Boydell Those of us with volume-building responsibility for our organizations appear to have a new word in our...