Susan’s practical and universally-applicable volume building strategies are a perfect fit within Barlow/McCarthy.
An expert at discovering what both physicians and consumers expect from health care, she blends customer needs with organization expectations through innovative and individually crafted strategies and approaches.
Her 25 years at some of the nation’s best known not-for-profit health systems has taught her that hospital-physician strategy is a process that starts with building the right team. Based on learned needs, she is able to define the right mix products and services required to align the expectations and earn measurable results. She helps with referral development strategies and program development as well as with creating innovative solutions through new products and services.
This process results in the crafting of a system for delivering these products and services that will distinguish your hospital from the one down the street. And isn’t that, at its heart, what marketing is about?
Recent Posts and Articles
Getting Leadership’s Attention Through Innovative Reporting
By: Susan Boydell You’ve gone out into the field, talked with physicians, compiled actions steps and presented a volume of viable suggestions to leadership… And nothing happens. Now what? To make sure you don’t find yourself in that “Now what?” position, it’s...
Important Sales Rules Not to Live By
Author: Kriss Barlow, RN, MBA Anyone who's ever sold anything to anyone has learned the lessons of what not to do. Conversely, those negative experiences can teach us to do things the right way-and how to build solid relationships with our customers. Consider these...