“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
Halloween: Bobbing for Prospects
By: Kriss Barlow, RN, MBA I simply love Halloween! It’s the crisp fall air, pumpkin carving, excitement of the right costumes, and the chance to be a kid again. And bobbing for apples a game that we always play at our Halloween parties. It is a great activity, but...
Physician Relations: Speak Their Language
By: Kriss Barlow, RN, MBA A recent Seth Godin blog hit home for me. He says, “Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, "you don't understand" or, "you don't know the...
Physician Relations: Survey on Program Priorities
By: Kriss Barlow, RN, MBA We recently asked the opinion of readers, clients and industry experts in a simple survey. Over the next few months we will be using our blog to share results and offer some insights and ideas based on our findings. We will also pose...
What’s Happening to the Traditional Physician Liaison Role? Everything!
By: Susan Boydell "The price of doing the same old thing is far higher than the price of change." -Bill Clinton The traditional role of a physician liaison has been evolving for years, but ask any liaison today and they will tell you that the sense of urgency is...
Physician Relations: Back to the Books!
By: Kriss Barlow, RN, MBA The start of the school year brings back all sorts of memories for me, how about you? As a parent, there was the thrill of watching the boys grow up. At a personal level, it was the path to achievement. There are some disciplines from...
Physician Relations: I Need to Get the Doctor to See Me?
By: Kriss Barlow, RN, MBA Talk about frustrating, you have good information that you want to share with a doctor and you “get through” the office staff to get quality time with the doctor. We’ve all run up against those gatekeepers that make the job of the field...
Physician Relations: I Can Wear 12 Hats… Should I?
By: Kriss Barlow, RN, MBA Everyone is doing more with less. As you speak with the clinical staff, the marketing team and the leaders in your organization, you quickly realize that their pace matches yours. A friend recently referred to the inside of the organization...
Physician Relations: Smart Collateral
By: Kriss Barlow, RN, MBA Organizations often ask, “What type of marketing materials should we develop for our physician relations program?” There are lots of options but you’ll do yourself a favor if you start with your visit goals and then assess your...
Physician Relations: Show Your Personality
By: Kriss Barlow, RN, MBA As a field rep, don’t you wish the practices were in desperate need of the services you offered? That way every practice would be interested when you let them know about the great care and product offerings at your facility! Now, back to...
Physician Relations Role as Messenger of The Physician’s Perspective
By: Kriss Barlow, RN, MBA The physicians, who responded to our survey, count on physician relations representatives to prioritize their needs; 65% stated that the most important responsibility of the representative is to know what is most important to their...