Practice Marketing
Physician practices are now a part of almost every health system. Each practice is unique, and requires a tailored solution for recruiting and retaining patients. Building on years of real-world marketing application and success, we help you get it right through:
- Aligning consumer preference and engagement to patient marketing.
- Analysis of referral patterns to identify risk and opportunity.
- Custom-designed marketing plans true to each clinic’s personality and market position.
- Action planning that clearly defines growth and retention strategies.
Our Expertise
Physician Relations
Hospital and medical practice success is built on the strength of relationships with physicians. Without that, there is no growth. Field liaison programs remain the most effective way to create and maintain meaningful connectivity with physicians.
Physician Recruitment
Recruiting a strong pipeline of physician talent is the cornerstone of a strong hospital or medical practice. Physician recruitment teams play a critical role and high performance recruitment teams are vital to success.
Referral Management
Generating referrals is only the beginning. We help organizations see what happens next, bringing visibility to the referral journey so referrals convert into completed care and measurable growth.
From the Blog
Practice Marketing Blog
Shark-like Practice Marketing
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com When I saw this quote on LinkedIn, I just loved it. Of course in the case of practice marketing the “chase” and “bite” need to be expressed a bit differently! But if we look closely there is some wisdom here that...
6 Practice Marketing Basics that Set the Course for Success
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Marketers can be heard moaning, “Just add it to the list…” Teams of excellent health system marketers are now up to their elbows in one-off needs of employed practices, tri-fold brochures, requests for...
Holiday Tactics in Recruitment, Relations, Marketing and Biz Dev
Being that the holiday season is here we thought that it would be an appropriate time to bring out a collection of some current and past holiday articles. It can be a challenging time to communicate with physicians as well as just getting your own work done! So check...
Doctor-Patient Relationships Rank at the Top
By: Kriss Barlow, RN, MBA I often search the web for interesting facts when I prepare talks or articles. When trolling, I found this survey conducted by the Associated Press-NORC Center for Public Affairs Research. I think there are some really interesting...
The Marketing Leader in Transformation Times
By: Jeff Cowart, MAH Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics...
Physician Relations Blog
Time to Find New Referral Sources?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
From the Trenches: Real-World Insights from Our Work with Clients
At Barlow/McCarthy, we spend our days in strategy rooms and out in the field with healthcare leaders facing real challenges and chasing real opportunities. In this post, we’ve asked our team to share quick takeaways—what’s working, what’s shifting, and what we’re...
Medicaid Cuts and the Future of Recruitment & Relations: What Now?
The following post is a collaborative response by our team regarding the article mentioned in the post. Contributors include: Allison McCarthy, Susan Boydell, Mitzi Kent and Amy Chandler. A recent article from Becker’s Hospital Review, "Proposed Medicaid cuts,...
Beyond the Referral: How to Build Lasting Physician Engagement
By: Susan Boydell | sboydell@barlowmccarthy.com Securing a physician’s referral is just the first step. The real challenge—and opportunity—lies in fostering meaningful, long-term relationships that go beyond a single patient handoff. Strong engagement isn’t built on...
Selling Smarter, Not Harder: The Role of Niche Targeting in Physician Relations
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
Referrals are only the beginning of the story.
If you’re ready to understand what happens after the referral is made and how it impacts access, retention, and revenue, our consultants would welcome the conversation.