by Allison McCarthy, MBA There is one truth that stands above the fray; those who plan get the best results. Planning physician relations visits in advance, particularly when they involve non-physician relations staff, provides the preparation necessary to achieve...
By Allison McCarthy, MBA Effectively measuring ROI on physician sales and retention activities requires two key elements – quantitative data and qualitative data. While producing the quantitative data has its own set of challenges, qualitative data trending and...
By Allison McCarthy, MBA Establishing a physician relations tracking system is much more than selecting the right product. In fact, that’s actually a small part of the effort. Those who have successfully selected and implemented systems took an inside-out versus...
Author: Allison McCarthy, MBA Most organizations begin efforts to implement a physician relations tracking system by first selecting the software. The unfortunate outcome is often that the organization quickly outgrows the selected software as it fulfills the...
By Allison McCarthy, Principal 13 ideas for getting your internal team connected and supportive of your physician recruitment agenda: “Without continual growth, words like improvement, achievement, and success have no meaning.” – Ben Franklin 1. Ask More...
