By: Allison McCarthy, MBA With so many searches and so little time, devoting time to long-range recruitment efforts may not seem like it makes sense. How could it when the organization is pressing you to fill immediate needs. But just a small amount of your current...
by Allison McCarthy, MBA There is one truth that stands above the fray; those who plan get the best results. Planning physician relations visits in advance, particularly when they involve non-physician relations staff, provides the preparation necessary to achieve...
By Allison McCarthy, MBA Effectively measuring ROI on physician sales and retention activities requires two key elements – quantitative data and qualitative data. While producing the quantitative data has its own set of challenges, qualitative data trending and...
By Allison McCarthy, MBA Establishing a physician relations tracking system is much more than selecting the right product. In fact, that’s actually a small part of the effort. Those who have successfully selected and implemented systems took an inside-out versus...
Author: Allison McCarthy, MBA Most organizations begin efforts to implement a physician relations tracking system by first selecting the software. The unfortunate outcome is often that the organization quickly outgrows the selected software as it fulfills the...
