By Ann Maloley, MBA Competitive differentiators – it’s not a new concept in the world of marketing and brand positioning. But the rule also applies – and has never been more critical – to the world of physician recruitment. Just as marketers strive to communicate to...
Author: Allison McCarthy, MBA If you’re recruiting physicians to your organization, then you probably feel challenged daily by internal disconnects that hinder your progress. More than likely you deal with one or more of them daily. And for many of these issues,...
By Allison McCarthy, MBA Many called them cursed. The Boston Red Sox hadn’t won a World Series for 86 years. But the 2004 team finally did it. That season, it wasn’t about a single player providing the edge. It was the synchronization of all the players that delivered...
Author: Allison McCarthy, MBA Originally published in the July 2003 issue of SHSMD E-CONNECT, the author updated the content in March 2009 to reflect the increasingly competitive recruitment environment. In today’s marketplace, recruiting qualified candidates...
By Ann Maloley, MBA Buy-in from the internal practice team can make all the difference in the success of a practice development strategy. At the start of the hospital-employed physician relationship, there’s a good chance there will be some anxiety about this new...
