By: Kriss Barlow, RN, MBA Sometimes analogies help me visualize areas of my life that may be too close to see clearly. After the winter we’ve finally left behind, the topic of traction is front and center. Maybe you can relate. It’s that grab of the tires that...
By: Kriss Barlow, RN, MBA Perhaps it is human nature to be interested in how others implement the physician relations role. Of course we realize that every organization has its own strategy and every medical staff is unique. Having said that, it can be gratifying,...
By: Kriss Barlow, RN, MBA Writing anything with birds in the description is very out of character for me. Truth be told, I am sort of afraid of them. But the Magpie Syndrome aptly describes a propensity that afflicts many of us who proudly wear the “Can-Do” title....
By: Kriss Barlow, RN, MBA Time and again, physician relations representatives are told to “go market a product or service.” Generally the request is sent because patient volumes have declined. (Yes, I know the move is to value, but volume is still the real cry)....
By: Kriss Barlow, RN, MBA Regardless of your education, training or love of data, let’s face facts: Organizations are making decisions about the value of the field staff based on data. A solid, data-driven plan is essential. Whether planning for market research,...
