By: Kriss Barlow, RN, MBA Regardless of your education, training or love of data, let’s face facts: Organizations are making decisions about the value of the field staff based on data. A solid, data-driven plan is essential. Whether planning for market research,...
By: Kriss Barlow, RN, MBA “Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.” Zig Ziglar Market uncertainty has many physician relations representatives asking, “What...
By: Kriss Barlow, RN, MBA The holidays are behind us, pent up “to do lists” dominate each day and the pace is back to a fast hum. Before I lose the spirit of the new year, a little introspection is in order. Are you feeling the same? For people who make a living in...
By: Kriss Barlow, RN, MBA In healthcare the days of business as usual are over. – Harvard Business Review. (Porter and Lee) Refuse to succumb to the notion that physician engagement does not fit within the scope of a physician relations strategy. Field staff,...
By: Kriss Barlow, RN, MBA Thanksgiving is here. It’s one day when work takes a back seat to personal traditions including family, food, and football. As Americans, we get a bit retrospective and humbled by all that is right about our country. Through many trials,...
