By: Susan Boydell | sboydell@barlowmccarthy.com “If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra I want you to think about your average week in the field. You’re in your car driving from one office to the next. Some visits go as...
By: Susan Boydell | sboydell@barlowmccarthy.com “We cannot become what we need to be by remaining what we are.” – Max de Pree I almost hate to start this article out with the word “change” because it seems to be all we hear about in the world of...
By: Susan Boydell | sboydell@barlowmccarthy.com “The task of the leader is to get his people from where they are to where they have not been.” -Henry A. Kissinger One of the toughest parts about physician relations is managing a field team. Or, to be...
By: Susan Boydell “Live begins at the end of your comfort zone.” – Neale Donald Walsch For all of us who have been doing physician relations field work for a while (it’s good for the newbies too) routineness is a reality! In spite of all the pressure...
By: Susan BoydellIt’s not that physicians don’t want to meet with you; it’s that they have too many competing priorities. The only way to get to the top of the list is to provide value.Lately, when I talk with physician liaisons about the most difficult part of...
