By: Susan Boydell | sboydell@barlowmccarthy.com The dreaded “lunch” meeting requirement. I bet there isn’t a liaison out there that hasn’t been faced with a gatekeeper message, “Lunch is the only time our physicians will meet with reps.” While one can debate the...
By: Susan Boydell | sboydell@barlowmccarthy.com “By reaching for what appears to be the impossible, we often actually do the impossible. And even when we do not quite make it, we inevitably wind up doing much better than we would have done.” -Jack Welch We live in a...
By: Susan Boydell | sboydell@barlowmccarthy.com “Create relevance, not awareness.” – Steve Jobs As physician relations experts, one of the greatest gifts we can bring to our organization is relevant field intelligence. I often think about this way, in health...
By: Susan Boydell | sboydell@barlowmccarthy.com The Head Coach of USC’s football team once said, “It’s not about telling a wide receiver how to run. He can do that on his own. It’s pointing out open spots on the field to run to of which he might not have thought” It’s...
By: Susan Boydell | sboydell@barlowmccarthy.com “If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra I want you to think about your average week in the field. You’re in your car driving from one office to the next. Some visits go as...
