Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.
Six Tips to Hiring Better Physician Liaisons
By: Susan Boydell | sboydell@barlowmccarthy.com Organizations that hire top talent are 30% more profitable. -Gallup Poll, 2016 One thing we know in physician relations is that success is highly driven by the strength of the field talent. We often say the basic...
Helping Your Team to Embrace Change
By: Susan Boydell | sboydell@barlowmccarthy.com “There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstances permit. When you’re committed to something, you accept no excuses, only results.” –...