B/Mc Podcast: COVID-19 and Physician Relations – Leadership Interview #2
We’re hearing so much interest in learning from other teams during this time of changing roles. There are wonderful ideas out there, so we’ve set up a series of podcasts with program leaders across the country to share their ideas for effective meetings, projects for...
Physician Relations: Are Issues Getting the Best of You?
By: Susan Boydell | sboydell@barlowmccarthy.com One of the most common challenges I often hear from field staff is dealing with issues and barriers. Folks aren’t sweating the small stuff (well, maybe a little bit of sweat!), but it’s the big stuff that can’t be fixed...
Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.
