By: Susan Boydell | sboydell@barlowmccarthy.com When we do sales training with teams, we always send out a survey before the session to understand their most significant challenges in the field. One of the most common responses is, “I don’t have anything new to share...
By: Susan Boydell | sboydell@barlowmccarthy.com It’s been a year! This time last year, I’m not sure any of us thought we’d still be in the throes of the pandemic one year later. But there is light at the end of the tunnel. When I think back on the past 12 months, we...
By: Susan Boydell | sboydell@barlowmccarthy.com Since the pandemic started, liaisons have been yearning to get back to normal and back in the field calling on practices. Now that it looks like it’s sooner rather than later. It could be the biggest mistake we will ever...
By: Susan Boydell | sboydell@barlowmccarthy.com Marketing and physician relations teams have often had a love-hate relationship. Physician relations wants “stuff” from marketing, and marketing usually has other priorities. I’ve worked on both sides, and I’m here to...
By: Susan Boydell | sboydell@barlowmccarthy.com Last week I had the honor and privilege of facilitating a virtual workshop session, “Reimagining Physician Relations: The Time Is Now!” for the Forum for Healthcare Strategists, I joined three talented...
