Focus Is Critical to Success but Often Difficult to Achieve

Focus Is Critical to Success but Often Difficult to Achieve

By: Susan Boydell | sboydell@barlowmccarthy.com One of the best practices in physician relations is focus. Focus on priority growth areas. Focus in the field. Focus on the right target physicians. It makes sense, right? But, I bet if most of us did a quick...
The Value of Dedicated Planning Time

The Value of Dedicated Planning Time

By: Susan Boydell | sboydell@barlowmccarthy.com Last week the Barlow/McCarthy team held a retreat. Like we’ve heard from so many field teams, it was just great to see each other in person again. But what was really great was the brainpower and discussion about the...
Tightening Up the Field Essentials

Tightening Up the Field Essentials

By: Susan Boydell | sboydell@barlowmccarthy.com The world out there is challenging and as everyone starts to get back out in the field, we realize it’s a bit tougher than we remember. This is a good time to stop and pay attention to those things that make us perform...
Physician Relations: Does Your Field Staff Have Bigger Aspirations?

Physician Relations: Does Your Field Staff Have Bigger Aspirations?

By: Susan Boydell | sboydell@barlowmccarthy.com It’s that time of year. Graduations. Commencement speeches. Lots of talk about preparing for a bright future.  It made me think about some of the great team members I’ve had the personal joy of watching grow and flourish...
Physician Relations: “I Have Nothing New to Share”

Physician Relations: “I Have Nothing New to Share”

By: Susan Boydell | sboydell@barlowmccarthy.com When we do sales training with teams, we always send out a survey before the session to understand their most significant challenges in the field. One of the most common responses is, “I don’t have anything new to share...