The Right Fit: Plan to Recruit the Right Physicians

Authors: Kriss Barlow and Allison McCarthy While the specifics and the specialty may change, messages like this are being heard and felt by many organizations. Physician recruitment is becoming a central challenge for healthcare experts, and the issue is affecting...

Differentiation: Competitive Differentiators in Recruitment

By Ann Maloley, MBA Competitive differentiators – it’s not a new concept in the world of marketing and brand positioning. But the rule also applies – and has never been more critical – to the world of physician recruitment. Just as marketers strive to communicate to...

Getting Impact with Leadership

By Allison McCarthy, MBA Market knowledge is a key weapon to capture senior leader’s attention for physician recruitment. While everyone agrees that leadership involvement is a necessity for supporting well-defined search priorities, medical staff buy-in, adequate...

Home for the Holidays: Recruitment Strategies that Work

By Allison McCarthy, MBA Some see it as an opportunity to slow down while a few might see it as a good time to recruit.  But given all our prospecting messages around “returning to your roots,” this may be the best time of year to tug at those heartstrings. The...

Using Consumer Input to Support Your Medical Staff Planning

By: David F. Zirkle. PhD Hospitals and healthcare systems frequently conduct a variety of studies to support their planning efforts. However, the data is often used to support the project objectives for which the study was done and little consideration is given as to...