Field Team Motivators: Build New Energy From a Firm Foundation

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com It’s not about having the right opportunities. It’s about handling the opportunities right.” -Mark Hunter Creating and growing physician relationships is not for the faint of heart and all signs point to a more...

Physician Relations Gets Personal: Embracing Change

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” -Warren Buffett Healthcare is changing. Tell me something I don’t know, right! We...

Define Your Internal Image

By: Kriss Barlow, RN, MBA“Being aware of your fear is smart. Overcoming it is the mark of a successful person.” –Seth GodinIt’s human nature to want to feel respected and valued for the work we do. However, for some physician strategy roles, positive affirmation...

Physician Relations: Internal Support for External Focus

By: Kriss Barlow, RN, MBA “It’s the sales rep’s job to identify the decision-making process, know the players involved in it, know how to influence the decision process towards a decision and satisfy the needs of each of those involved.”...

Physician Relations: The 12th Man in Physician Engagement

By: Kriss Barlow, RN, MBA In healthcare the days of business as usual are over. – Harvard Business Review. (Porter and Lee) Refuse to succumb to the notion that physician engagement does not fit within the scope of a physician relations strategy.  Field staff,...