Physician Relations: Is it Time for a Personal Push?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com So much has been written about the current state of healthcare. Some are choosing to wait and see what tomorrow brings. Others are actively leaning into the disruption. Both of those scenarios fit for...
Physician Relations: It’s Go Time, We’re Moving Forward and the Time for Change is Now
With everything happening in the world today, disruptive change is inevitable. Change always requires disruption to some degree. And, right now, we are all intensely in the middle of disruption that causes us to rethink how we listen, how we communicate, and how we act.
Physician Relations: Are Issues Getting the Best of You?
By: Susan Boydell | sboydell@barlowmccarthy.com One of the most common challenges I often hear from field staff is dealing with issues and barriers. Folks aren’t sweating the small stuff (well, maybe a little bit of sweat!), but it’s the big stuff that can’t be fixed...
5 Fears that Keep Physician Liaisons Up At Night
We all have them… those recurring concerns that so vividly play out in our minds. Many of them are likely more about family and lifestyle, but some might be work related too! In our work with physician liaisons and their leaders, we see a few themes that are ever-present.
Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.