By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Most liaisons are far more comfortable working with existing practices than cold calling those who have never referred. And let’s face it, in some geographies, new prospects are slim pickings. Existing practices...
By: Susan Boydell | sboydell@barlowmccarthy.com It’s that time of year. Graduations. Commencement speeches. Lots of talk about preparing for a bright future. It made me think about some of the great team members I’ve had the personal joy of watching grow and flourish...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Based on our observations, many physician relations teams have not done any face-to-face physician meetings in a year. Time goes by, skills change, other priorities may move in. Now, liaison teams everywhere are...
By: Susan Boydell | sboydell@barlowmccarthy.com It’s been a year! This time last year, I’m not sure any of us thought we’d still be in the throes of the pandemic one year later. But there is light at the end of the tunnel. When I think back on the past 12 months, we...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com If a change is important to the organization’s strategic success, then everyone has a part to play. Have you ever met a person that digs in their heels when asked to change? I have. To the core of their being,...
By: Susan Boydell | sboydell@barlowmccarthy.com Marketing and physician relations teams have often had a love-hate relationship. Physician relations wants “stuff” from marketing, and marketing usually has other priorities. I’ve worked on both sides, and I’m here to...
