Fast Track Sales Planning to Speedy Results

Fast Track Sales Planning to Speedy Results

By: Susan Boydell | sboydell@barlowmccarthy.com In talking with liaisons and leaders about how they are doing during COVID-19, one frequent comment is how unproductive people feel. I get it. How we do our work today is different. And, we’re not quite sure we’re as...
5 Fears that Keep Physician Liaisons Up At Night

5 Fears that Keep Physician Liaisons Up At Night

We all have them… those recurring concerns that so vividly play out in our minds. Many of them are likely more about family and lifestyle, but some might be work related too! In our work with physician liaisons and their leaders, we see a few themes that are ever-present.

Mirror, Mirror Are We Organized for Growth

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We are often asked about the magic sauce. You know, that perfect formula for an immediate, sustainable way to grow referrals. Sadly, there is no magic sauce. However, from experience we do know the must-have...
Physician Relations: The Meeting

Physician Relations: The Meeting

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com While there’s prep, good follow up and essential problem solving, at the end of the day, in the world of relationship strategy- it’s all about the meeting. Quality time with the stakeholder is far and away the...
Physician Relations: Liaisons as Strategic Message Channels

Physician Relations: Liaisons as Strategic Message Channels

By: Jeff Cowart, MAH A strong hospital physician liaison field outreach program achieves results precisely because it develops meaningful connectivity with an important audience of high influential voices. But, rarely is this channel of connectivity considered when a...