By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
Kriss Barlow RN, MBA | kbarlow@barlowmccarthy.com Field staff have such an “always on” role. There is internal scrutiny coupled with the need to impress discerning referring physicians, and just getting to them is a whole different discussion! It’s easy to fall into...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
By: Susan Boydell | sboydell@barlowmccarthy.com Physician outreach isn’t just about making connections—it’s about fostering relationships that drive real referral growth. Yet even the most well-intentioned efforts can fall short due to hidden gaps that hinder...
By: Tricia Anderson | tanderson@barlowmccarthy.com Most of us will spend some time in December thinking about and planning for the new year. Maybe you didn’t meet your goals this year. Maybe you feel stagnant in your role and want more substance and challenge in 2025....
