25 Ways to Elevate Your Field Game in 2025

25 Ways to Elevate Your Field Game in 2025

By: Susan Boydell | sboydell@barlowmccarthy.com As the year comes to a close, it’s the perfect moment to celebrate the successes of 2024 and gear up for the exciting opportunities ahead in 2025. To help you start the new year strong, I’ve put together 25 impactful...
What Should Innovation Look Like For Physician Relations?

What Should Innovation Look Like For Physician Relations?

By: Susan Boydell | sboydell@barlowmccarthy.com We’ve been talking about innovation in physician relations for a while. This is not about the relevancy of what we are doing, but more about how we can make a bigger impact for our organizations and for the physician...
Let’s Get Creative with Three Key Audiences

Let’s Get Creative with Three Key Audiences

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Some of us live for a new idea… others, not so much. With the pressure on relationship building for referral growth, it’s a great time to consider your habits and behaviors with the goal of elevating your impact....
Best in Class or Good Enough

Best in Class or Good Enough

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com A friend was less than pleased when her son, a freshman in college shared, “C’s get degrees.”  Ugh, most of us envision ourselves (and our students) as individuals who achieve at the highest potential. As a...
Creating the Right Impression for the Referring Physician

Creating the Right Impression for the Referring Physician

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com It is just another Monday… or is it? The physician relations role is grounded in the routine of visits to practices. Routine is good for relationships but keeping each visit fresh for the practices and referring...
Embracing Challenges: A Path to Growth and Learning

Embracing Challenges: A Path to Growth and Learning

By: Susan Boydell | sboydell@barlowmccarthy.com The role of a physician relations field rep or leader is woven with a myriad of challenges, each presenting an opportunity for personal and professional growth. By facing and overcoming these challenges, we truly...