By: Susan Boydell | sboydell@barlowmccarthy.com Are you positioned for success with your internal stakeholders? You might ask, “How would I know?” Let’s start with a definition of “positioning.” I found one from Harvard Business School that nicely defines what it is...
By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Healthcare leaders need to be nimble and responsive. The quick decision-making and tactical deployment when COVID-19 demanded it was awe-inspiring. But, when we fast-forward to our current environment, my sense is...
Kriss Barlow, RN, MBA, Principal of Barlow/McCarthy, was recently interviewed in a feature article for Strategic Health Care Marketing. This timely interview focuses on the evolving role of physician relations in driving growth for health systems. If you have followed...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Leading sales training is near and dear to my heart. Seasoned professionals typically pick up one or two ideas to try while new team members generally leave with a better sense of process and technique that helps...
