By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...
By: Susan Boydell | sboydell@barlowmccarthy.com At Barlow/McCarthy, we recently provided a webinar for a fabulous physician relations team on the topic of elevating your field visits. Though the focus was on freshening up your field techniques and strategy, we spent...
By: Susan Boydell | sboydell@barlowmccarthy.com Two absolutes in the world of physician relations – change is inevitable and success is so talent dependent. Yes, we need a good strategy, good data and a good way to quantify our impact. But even the best data...
By: Susan Boydell | sboydell@barlowmccarthy.com “The greatest gift that you can give yourself is a little bit of your own attention.” – Anthony J. D’Angelo It’s that gift-giving time of the year! It’s our way of saying thank you and showing our...
By: Susan Boydell | sboydell@barlowmccarthy.com If you could change one thing about your physician relations role, what would it be? I bet most answers are about things your organization needs to change that would make you more effective. All of these are likely...
Anyone who has worked in Physician Relations knows that the roles involved come with plenty of ups and downs. Whether it is challenging issues with physicians, struggles with internal leadership or frustrations with sales techniques and moving the needle. With all...
