By: Susan Boydell | sboydell@barlowmccarthy.com “The task of the leader is to get his people from where they are to where they have not been.” -Henry A. Kissinger One of the toughest parts about physician relations is managing a field team. Or, to be...
By: Susan Boydell “Live begins at the end of your comfort zone.” – Neale Donald Walsch For all of us who have been doing physician relations field work for a while (it’s good for the newbies too) routineness is a reality! In spite of all the pressure...
By: Susan BoydellIt’s not that physicians don’t want to meet with you; it’s that they have too many competing priorities. The only way to get to the top of the list is to provide value.Lately, when I talk with physician liaisons about the most difficult part of...
By: Susan Boydell“Learning from mistakes and constantly improving products is a key in all successful companies.” — Bill Gates“I would love to use you, but you just make it too difficult.” I’m guessing that all of you have heard that at least once, and some of...
By: Susan Boydell If you engage your service line leaders in your ability to grow their business and make them look good, they will often be very supportive. Ask any liaison or their manager what frustrates them and the word “data” is usually somewhere in their...
By: Susan Boydell “The price of doing the same old thing is far higher than the price of change.” -Bill Clinton The traditional role of a physician liaison has been evolving for years, but ask any liaison today and they will tell you that the sense of...
