3 Ideas for Creating a Win-Win Relationship with Marketing
By: Susan Boydell | sboydell@barlowmccarthy.com Marketing and physician relations teams have often had a love-hate relationship. Physician relations wants “stuff” from marketing, and marketing usually has other priorities. I’ve worked on both sides, and I’m here to...
6 Insights on Reimagining Physician Relations
By: Susan Boydell | sboydell@barlowmccarthy.com Last week I had the honor and privilege of facilitating a virtual workshop session, “Reimagining Physician Relations: The Time Is Now!” for the Forum for Healthcare Strategists, I joined three talented...
Fast Track Sales Planning to Speedy Results
By: Susan Boydell | sboydell@barlowmccarthy.com In talking with liaisons and leaders about how they are doing during COVID-19, one frequent comment is how unproductive people feel. I get it. How we do our work today is different. And, we’re not quite sure we’re as...
Physician Relations: It’s Go Time, We’re Moving Forward and the Time for Change is Now
With everything happening in the world today, disruptive change is inevitable. Change always requires disruption to some degree. And, right now, we are all intensely in the middle of disruption that causes us to rethink how we listen, how we communicate, and how we act.
Top 4 WFH Ideas from Physician Relations Teams
For the past several weeks, I’ve been talking with a lot of physician relations leaders and liaisons about how they are adapting to the new normal…working from home (WFH).