Physician Relations: Are Issues Getting the Best of You?

Physician Relations: Are Issues Getting the Best of You?

By: Susan Boydell | sboydell@barlowmccarthy.com One of the most common challenges I often hear from field staff is dealing with issues and barriers. Folks aren’t sweating the small stuff (well, maybe a little bit of sweat!), but it’s the big stuff that can’t be fixed...
Four Steps to Answering Your “So What?”

Four Steps to Answering Your “So What?”

Are you feature-dumping or benefit-selling?  I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it. 

Six Tips to Hiring Better Physician Liaisons

Six Tips to Hiring Better Physician Liaisons

By: Susan Boydell | sboydell@barlowmccarthy.com Organizations that hire top talent are 30% more profitable. -Gallup Poll, 2016 One thing we know in physician relations is that success is highly driven by the strength of the field talent. We often say the basic...