With everything happening in the world today, disruptive change is inevitable. Change always requires disruption to some degree. And, right now, we are all intensely in the middle of disruption that causes us to rethink how we listen, how we communicate, and how we act.
For the past several weeks, I’ve been talking with a lot of physician relations leaders and liaisons about how they are adapting to the new normal…working from home (WFH).
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.