Podcast: Physician Relations Pandemic “Playbook”

Podcast: Physician Relations Pandemic “Playbook”

Host: Susan Boydell | sboydell@barlowmccarthy.com Guests: Rhonda Allen-Scott, Supervisor East Region, University Hospital and Jason Lansdale, Supervisor West Region, University Hospital Description: Jason Lansdale and Rhonda Allen-Scott, Provider Value Network...
The Power of Positive Thinking

The Power of Positive Thinking

By: Susan Boydell | sboydell@barlowmccarthy.com Kriss Barlow and I just recently did a webinar for AAPL on the topic of “Feeling Good About the Work You Do.” It seems like everyone is struggling to stay positive these days. The list of negative goings-on is too long...
Focus Is Critical to Success but Often Difficult to Achieve

Focus Is Critical to Success but Often Difficult to Achieve

By: Susan Boydell | sboydell@barlowmccarthy.com One of the best practices in physician relations is focus. Focus on priority growth areas. Focus in the field. Focus on the right target physicians. It makes sense, right? But, I bet if most of us did a quick...
The Value of Dedicated Planning Time

The Value of Dedicated Planning Time

By: Susan Boydell | sboydell@barlowmccarthy.com Last week the Barlow/McCarthy team held a retreat. Like we’ve heard from so many field teams, it was just great to see each other in person again. But what was really great was the brainpower and discussion about the...
Physician Relations: “I Have Nothing New to Share”

Physician Relations: “I Have Nothing New to Share”

By: Susan Boydell | sboydell@barlowmccarthy.com When we do sales training with teams, we always send out a survey before the session to understand their most significant challenges in the field. One of the most common responses is, “I don’t have anything new to share...
Physician Relations: “Blitz” to Volume

Physician Relations: “Blitz” to Volume

By: Susan Boydell | sboydell@barlowmccarthy.com It’s been a year! This time last year, I’m not sure any of us thought we’d still be in the throes of the pandemic one year later. But there is light at the end of the tunnel. When I think back on the past 12 months, we...