Jeff brings an eclectic mix of political, promotional and organizational leadership experience to the opportunities emerging for healthcare in the areas of growth, sales, marketing, communications, innovation and change management.
Based in San Antonio, Texas, he’s earned national recognition as an effective leader in building models of work that achieve measurable results. He has served on the senior leadership teams for Vanguard Health Systems and Inova Health System, as Deputy Chief of Staff and Press Secretary for Louisiana Governor Buddy Roemer, and as a consultant to clients such as Howard Hughes Medical Institute, Major League Baseball, the Chicago Bulls, HGTV, The Washington Post, New York Times, and other U.S. and Latin American media companies. He is an adjunct instructor in the Masters in Health Administration program at University of the Incarnate Word and holds a Bachelor and a Masters degree from Louisiana State University.
Recent Posts and Articles
Strategies for Calling On the Cranky Doctor
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Some days we field operatives just don’t want to get out of bed to work our calls on those docs who always seem just a little on edge and a little bit too ready to bite. You know who they are. You’ve got your list of...
Why Storytelling is Beyond Marketing
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com One of the associations representing marketers nationally offers storytelling skills development. The organization begins its course description with this definition: “Capture peoples’ imagination and interest by...
The Vaporous Storytelling of Healthcare
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Recently we came across this communication from a healthcare system to its patients or consumers or customers or external stakeholders, or whatever label your health system prefers to describe the people who choose you...
Want to Advance? Remember the Alamo
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Growth is the driving force today in most conversations from the boardroom to the mirror. We desire better in everything from the bottom line to our personal circumstance. Why then does it seem so hard to get traction...
Positioning Against Active Inertia
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The inflexibility and even arrogance of holding current position when evidence of threat or opportunity is substantial is perhaps the most common characteristic of failure for companies, products, leaders, causes,...
About Those Resolutions
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The beginning of a new year, the launch of a new goal, a significant change in direction – all of these are opportunities for reflection on where we’ve been and where we’re going. Usually, this reflection is...
Management and Leadership Relevance in Times of Change
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com “Leadership is unlocking people’s potential to become better.” - Bill Bradley We hear a great deal these days about the rapidly changing healthcare landscape and the call for managers and leaders to be great...
Stories of Motivation in the Age of Great Distraction
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com "Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts." –Harrison Monarth Your bosses judge you based on the performance of those you lead. That...
Working Outside of Your Comfort Zone
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com “Stepping outside your comfort zone cultivates the ability to manage change.” “Surely I’m knocked off my perch,” says actor Albert Finney in the movie “Rich in Love” as he, in his best southern drawl, describes his...
Self-Management Tools to Keep You at Your Best
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Most often when thinking about tools to make our jobs and lives easier, we tend to forget one of the most foundational needs – ourselves. The truth is collecting, adopting and adapting available tools will do little to...