Author: Kriss Barlow, RN, MBA The author updated this article in 2009, to reflect the most current market and trends in physician relations/sales strategy. The article discusses different attitudes that slow the sales process, whether the audience is a physician or an...
By Kriss Barlow, MBA, RN The right model is essential. It includes positioning in the organization; the leverage needed to be effective internally and with the doctors and it assists the program leader in focusing the field talent in the right direction. While it is...
By David F. Zirkle, PhD As with most sales efforts, effective physician relations begins with well-developed prospect lists to direct field activity and allocate resources. The process and tools described below focus on growing key strategic service lines. The...
Author: Kriss Barlow, RN, MBA This article has been updated by the author to reflect 2009 trends and market dynamics. For many people who are in sales, seeking out and developing new contacts is a difficult and time-consuming task, a task that often gets pushed to the...
Author: Kriss Barlow, RN, MBA While communication woes can happen with a variety of people, many in healthcare say they wish they felt more comfortable interacting with their medical staff. There’s an inherent challenge in learning how to speak the language of...
