Author: Kriss Barlow, RN, MBA This article has been updated by the author to reflect 2009 trends and market dynamics. For many people who are in sales, seeking out and developing new contacts is a difficult and time-consuming task, a task that often gets pushed to the...
by Kriss Barlow, MBA In sales circles, the topic of “the close” is always discussed. It seems fitting that we discuss this topic at the end of the year, as there are some similarities and of course, some vast differences in approaching the close. New sales staff are...
Author: Kriss Barlow, RN, MBA For almost every healthcare executive, managing change seems to be a daily obligation. Change means that people and departments are in a state of flux. What is all of this change doing to impact communication? Tremendous energy is being...
Authors: Kriss Barlow and Allison McCarthy While the specifics and the specialty may change, messages like this are being heard and felt by many organizations. Physician recruitment is becoming a central challenge for healthcare experts, and the issue is affecting...
Author: Kriss Barlow, RN, MBA This article, updated in 2013, provides a simple list of suggestions to ensure that meetings to gather physician input and provide marketing insights are well managed, meaningful and get you the outcome you and the physician desires....
