By Kriss Barlow, RN, MBA With so much pressure to grow new referrals and gain additional volumes it is easy to focus exclusively on new business, sometimes at the expense of those physicians whose referrals you need to keep. To start your year strong, take a few...
By David F. Zirkle, PhD It’s no secret that physicians today face a myriad of challenges and changes – from increased medical malpractice litigation to shrinking reimbursements, from cost containment to quality of care issues and patient safety concerns. While...
By Kriss Barlow, RN, MBA For those who work with physicians, the goal of our interactions is to create a relationship that provides mutual value. Successful long-term relationships are about getting to know the physician. As the relationship progresses, through...
By Kriss Barlow, RN, MBA Healthcare leaders are keenly aware of the physician’s role – and the need to forge the right kind of relationships moving forward. As they work through business solutions the field team can be a valuable conduit for information. But, do they...
by Kriss Barlow, RN, MBA In the world of physician relations, there is a great deal of discussion about planning. Our plans articulate actions, expectations, roles and responsibilities. They also serve as a road map for everyone involved to keep hold of the strategic...
by Kriss Barlow, RN, MBA Have you ever been asked to grow a part of the business only to jump in and then feel like it was a waste of your time and sometimes your credibility? We’ve all done it once and with that painful reality comes a great chance to establish...
