By: Kriss Barlow, RN, MBA “Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.” Zig Ziglar Market uncertainty has many physician relations representatives asking, “What...
By: Betsy Finkelmeier, RN, MBA “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter F. Drucker Know your customer is a fundamental marketing principle and an essential element of...
By: Allison McCarthy, MBA “Simple physics. Nature tends toward disorder. Focus imposes order.” Edward Hallowell, MD I admit I’m a productivity “junkie.” I grab anything I can get my hands on that offers tips and techniques to “get more done.” But what I’m learning...
By: Jeff Cowart, MAH Market positioning and shaping audience perceptions is a critical driver of growth. The dawn of a new year is always refreshing and daunting. On one hand, we have an opportunity to perceptually close the door on challenges of the year gone by. On...
By: Allison McCarthy, MBA News about health reform’s impact is abundant with information about accountable care, health exchanges, patient-centered medical homes, clinical integration and more. Yet, the impact on physician recruitment typically goes unmentioned....
By: Kriss Barlow, RN, MBA In healthcare the days of business as usual are over. – Harvard Business Review. (Porter and Lee) Refuse to succumb to the notion that physician engagement does not fit within the scope of a physician relations strategy. Field staff,...
