By: Allison McCarthy, MBA “Simple physics. Nature tends toward disorder. Focus imposes order.” Edward Hallowell, MD I admit I’m a productivity “junkie.” I grab anything I can get my hands on that offers tips and techniques to “get more done.” But what I’m learning...
By: Jeff Cowart, MAH Market positioning and shaping audience perceptions is a critical driver of growth. The dawn of a new year is always refreshing and daunting. On one hand, we have an opportunity to perceptually close the door on challenges of the year gone by. On...
By: Kriss Barlow, RN, MBA “Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.” Zig Ziglar Market uncertainty has many physician relations representatives asking, “What...
By: Betsy Finkelmeier, RN, MBA “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter F. Drucker Know your customer is a fundamental marketing principle and an essential element of...
By: Jeff Cowart, MAH What is typically lacking is a clearly defined and sustained message strategy for physician engagement. In the classic film, “Cool Hand Luke,” there is a memorable scene where the warden confronts Paul Newman with the line, “What we got here is...
By: Susan Boydell Your plan should quantify your objective for achieving additional volume as well as outline the steps required to achieve your goals. Those of us with volume-building responsibility for our organizations appear to have a new word in our vocabulary:...
