By: Susan Boydell If you engage your service line leaders in your ability to grow their business and make them look good, they will often be very supportive. Ask any liaison or their manager what frustrates them and the word “data” is usually somewhere in their...
By: Jeff Cowart, MAH Marketing leaders today need to hone their own skills in ways to creatively connect with real people. Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics were based...
By: Susan Boydell “The price of doing the same old thing is far higher than the price of change.” -Bill Clinton The traditional role of a physician liaison has been evolving for years, but ask any liaison today and they will tell you that the sense of...
By: Betsy Finkelmeier, MBA and Debra Pickup, RN, MS “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” -Henry Ford...
By: Allison McCarthy, MBA “If you have two good friends at work, you’re almost guaranteed to like your job.” -Tom Rath, author, Vital Friends This year’s Association of Staff Physician Recruiters conference in August confirmed the notion that physician recruiters are...
By: Allison McCarthy, MBA “If you don’t know exactly where you’re going, how will you know when you get there?” ― Steve Maraboli, Life, the Truth, and Being Free Traditionally, the purpose of medical staff development planning was to define where not-for-profit...
