Everyday Grace in the Field Staff Role

Everyday Grace in the Field Staff Role

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com On occasion, we all have one of “those” days where it seems that people just feel compelled to push our buttons. Admittedly, some of us might have more ‘pushable’ buttons than others! Our roles have high...
Do You Have an Internal Positioning Strategy?

Do You Have an Internal Positioning Strategy?

By: Susan Boydell | sboydell@barlowmccarthy.com Are you positioned for success with your internal stakeholders? You might ask, “How would I know?” Let’s start with a definition of “positioning.” I found one from Harvard Business School that nicely defines what it is...
Physician Relations: Is Awesome Talent Alone Enough?

Physician Relations: Is Awesome Talent Alone Enough?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com In physician relations, there’s a ton of conversation about finding, guiding and motivating the right talent. Talent development continues to be a cornerstone for best practices and it’s a good place to invest....
Physician Relations: Does Strategy Still Matter?

Physician Relations: Does Strategy Still Matter?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Healthcare leaders need to be nimble and responsive. The quick decision-making and tactical deployment when COVID-19 demanded it was awe-inspiring. But, when we fast-forward to our current environment, my sense is...
Kriss Barlow Article in Strategic Health Care Marketing

Kriss Barlow Article in Strategic Health Care Marketing

Kriss Barlow, RN, MBA, Principal of Barlow/McCarthy, was recently interviewed in a feature article for Strategic Health Care Marketing. This timely interview focuses on the evolving role of physician relations in driving growth for health systems. If you have followed...
Leaders: You Can’t Over Prepare for Change

Leaders: You Can’t Over Prepare for Change

By: Susan Boydell | sboydell@barlowmccarthy.com Two absolutes in the world of physician relations – change is inevitable and success is so talent dependent. Yes, we need a good strategy, good data and a good way to quantify our impact. But even the best data...