COVID-19 Means More is Virtual, 7 Ideas for Good Meetings
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Wow! Life is anything but business as usual in healthcare these days. To socially distance and accomplish the work at hand, many are finding new ways to connect. The traditional meeting is giving way to more...
Physician Relations: Are Issues Getting the Best of You?
By: Susan Boydell | sboydell@barlowmccarthy.com One of the most common challenges I often hear from field staff is dealing with issues and barriers. Folks aren’t sweating the small stuff (well, maybe a little bit of sweat!), but it’s the big stuff that can’t be fixed...
It’s All About Field Action, Or Is It?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com A manager recently said to me, “We can’t take sales people out of the field for training.” In this case, one of their field members was new to the organization but had a strong track record of sales success in...
5 Fears that Keep Physician Liaisons Up At Night
We all have them… those recurring concerns that so vividly play out in our minds. Many of them are likely more about family and lifestyle, but some might be work related too! In our work with physician liaisons and their leaders, we see a few themes that are ever-present.
Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.