Physician Relations: Staying in the Moment All Month

Physician Relations: Staying in the Moment All Month

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Are you looking ahead, perhaps with visions of candy canes, warm weather, or maybe a new year that meets more expectations. Anticipation is good, but it rarely comes with permission to stop doing today’s work....
Strategies for Calling On the Cranky Doctor

Strategies for Calling On the Cranky Doctor

By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Some days we field operatives just don’t want to get out of bed to work our calls on those docs who always seem just a little on edge and a little bit too ready to bite. You know who they are. You’ve got your list of...
Field Attitude: Keeping it Positive

Field Attitude: Keeping it Positive

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Keep yourself positive, cheerful and goal-oriented. Sales success is 80% attitude and only 20% aptitude. -Brian Tracy Understatement of the year… not every day in the field is awesome. It is a journey of highs and...
Physician Relations in the Field: Is the Door Closed?

Physician Relations in the Field: Is the Door Closed?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We’ve all run into a closed door in that figurative sense. What makes you decide to enter? I recently watched a young salesperson have great success in a tough situation. Others in the organization had previous...
5 Must-Haves for the Perfect Physician Liaison Lunch Meeting

5 Must-Haves for the Perfect Physician Liaison Lunch Meeting

By: Susan Boydell | sboydell@barlowmccarthy.com The dreaded “lunch” meeting requirement. I bet there isn’t a liaison out there that hasn’t been faced with a gatekeeper message, “Lunch is the only time our physicians will meet with reps.” While one can debate the...
Physician Relations: Connecting with the Customer’s Needs

Physician Relations: Connecting with the Customer’s Needs

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com I read a recent statistic that  82% of sellers are out of touch with the needs of their buyers. Wow, I hate that, and I suspect we could say, “That’s not in physician relations, it must be those other sales...