5 Fears that Keep Physician Liaisons Up At Night
We all have them… those recurring concerns that so vividly play out in our minds. Many of them are likely more about family and lifestyle, but some might be work related too! In our work with physician liaisons and their leaders, we see a few themes that are ever-present.
Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.
Field Sales and Marketing: Is It a Perfect Pairing?
Once we get their attention, consumers often start their experience at the doctors’ office. Physician relations is accountable to make sure that the physician aligns with the desired health system offerings.
Mirror, Mirror Are We Organized for Growth
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We are often asked about the magic sauce. You know, that perfect formula for an immediate, sustainable way to grow referrals. Sadly, there is no magic sauce. However, from experience we do know the must-have...