3 Ideas for Creating a Win-Win Relationship with Marketing

3 Ideas for Creating a Win-Win Relationship with Marketing

By: Susan Boydell | sboydell@barlowmccarthy.com Marketing and physician relations teams have often had a love-hate relationship. Physician relations wants “stuff” from marketing, and marketing usually has other priorities. I’ve worked on both sides, and I’m here to...
Motivating Others to Share Ideas

Motivating Others to Share Ideas

Looking for the right holiday gift for your team? Or yourself? Everything in our bookstore is currently 15% off for the holidays, use coupon code: “holiday2020.” Head to the book store to see our selection: https://barlowmccarthy.com//store/. Buying 4 or...
Physician Relations: You Have to Do Your Own Push-Ups

Physician Relations: You Have to Do Your Own Push-Ups

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com As a consultant, I am lucky to meet many very successful professionals. Frankly, often those who hire outside support do so because they have a vision for success and a timeline that goes with it! What drives some...
6 Insights on Reimagining Physician Relations

6 Insights on Reimagining Physician Relations

By: Susan Boydell | sboydell@barlowmccarthy.com Last week I had the honor and privilege of facilitating a virtual workshop session, “Reimagining Physician Relations: The Time Is Now!” for the Forum for Healthcare Strategists, I joined three talented...
Fast Track Sales Planning to Speedy Results

Fast Track Sales Planning to Speedy Results

By: Susan Boydell | sboydell@barlowmccarthy.com In talking with liaisons and leaders about how they are doing during COVID-19, one frequent comment is how unproductive people feel. I get it. How we do our work today is different. And, we’re not quite sure we’re as...
Amping Up Your Virtual Visits

Amping Up Your Virtual Visits

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com So here we are, a group of outstanding face-to-face relationship types preparing for the next Zoom meeting! While markets are opening and field visits will return, a portion of our relationship conversations will...