Kriss brings an energy and expertise to the process that inspires stronger relationships, smarter strategies and more meaningful results.
The leading expert in physician relationship strategy, Kriss Barlow has deep healthcare experience and an unrelenting commitment to deliver meaningful results to her clients. Backed by more than two decades experience as a healthcare consultant, plus clinical and business development experience within organizations, Kriss offers unparalleled expertise in the areas of strategic growth and implementation; physician relations, engagement and retention; as well as sales and training. Her passion for developing innovative growth strategies and a shared vision helps teams define the right medical staff relationships, increase referrals and meet even the most ambitious objectives. While Kriss is highly skilled at inspiring vision, she also takes a hands-on approach to implementation that drives results.
A nationally recognized healthcare speaker, Kriss is frequently asked to share her insights at conferences and webinars, including The Forum for Healthcare Strategists, SHSMD and ACHE. She’s the author of five books, including her newest, Physician Relations: The Model, The Method & The Impact. A certified sales instructor, Kriss is a recipient of SHSMD’s award for Individual Leadership Excellence.
Located in Hudson, WI, Kriss has dedicated her entire professional career to healthcare. She’s earned a BS in Nursing from Augustana College, Sioux Falls, South Dakota and a Masters in Business Administration from the University of Nebraska, Omaha.
Working with Kriss:
The work that we have been doing with Kriss Barlow is aimed at structuring our provider relations team in a way that would meet the needs of the organization and drive measurable results. I couldn’t be more pleased with the growth and development of our team, facilitated by Kriss. Her knowledge and expertise has really positioned us for the right level of credibility with leadership which has proven to be key in sustaining a successful provider relations team.
– Summer M. Lesic, VP Sales and Growth, Centura Health
Recent Posts and Articles
Physician Relations: Smart Collateral
By: Kriss Barlow, RN, MBA Organizations often ask, “What type of marketing materials should we develop for our physician relations program?” There are lots of options but you’ll do yourself a favor if you start with your visit goals and then assess your...
Physician Relations: Show Your Personality
By: Kriss Barlow, RN, MBA As a field rep, don’t you wish the practices were in desperate need of the services you offered? That way every practice would be interested when you let them know about the great care and product offerings at your facility! Now, back to...
Physician Relations Role as Messenger of The Physician’s Perspective
By: Kriss Barlow, RN, MBA The physicians, who responded to our survey, count on physician relations representatives to prioritize their needs; 65% stated that the most important responsibility of the representative is to know what is most important to their...
Traction in Your Physician Relations Effort
By: Kriss Barlow, RN, MBA Sometimes analogies help me visualize areas of my life that may be too close to see clearly. After the winter we’ve finally left behind, the topic of traction is front and center. Maybe you can relate. It’s that grab of the tires that...
Share your Physician Relations Focus and Priorities
By: Kriss Barlow, RN, MBA Perhaps it is human nature to be interested in how others implement the physician relations role. Of course we realize that every organization has its own strategy and every medical staff is unique. Having said that, it can be gratifying,...
Is Your Physician Relations Suffering from Magpie Syndrome?
By: Kriss Barlow, RN, MBA Writing anything with birds in the description is very out of character for me. Truth be told, I am sort of afraid of them. But the Magpie Syndrome aptly describes a propensity that afflicts many of us who proudly wear the “Can-Do” title....
Physician Relations: When… and When NOT to Blitz
By: Kriss Barlow, RN, MBA Time and again, physician relations representatives are told to “go market a product or service.” Generally the request is sent because patient volumes have declined. (Yes, I know the move is to value, but volume is still the real cry)....
The Good, the Bad and the Ugly of a Data Driven Plan
By: Kriss Barlow, RN, MBA Regardless of your education, training or love of data, let’s face facts: Organizations are making decisions about the value of the field staff based on data. A solid, data-driven plan is essential. Whether planning for market research,...
Physician Relations: Listen to the Market
By: Kriss Barlow, RN, MBA Market uncertainty has many physician relations representatives asking, “What impact will the...
Quiet Time for Reflection on Contributions
By: Kriss Barlow, RN, MBA The holidays are behind us, pent up “to do lists” dominate each day and the pace is back to a fast hum. Before I lose the spirit of the new year, a little introspection is in order. Are you feeling the same? For people who make a living in...