By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
Kriss Barlow RN, MBA | kbarlow@barlowmccarthy.com Field staff have such an “always on” role. There is internal scrutiny coupled with the need to impress discerning referring physicians, and just getting to them is a whole different discussion! It’s easy to fall into...
By: Susan Boydell | sboydell@barlowmccarthy.com Think back to the last time you met someone new. Maybe it was a neighbor, a new colleague, or even the person seated next to you on a plane. Chances are, within the first few minutes, you had already formed an...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
By: Susan Boydell | sboydell@barlowmccarthy.com Securing a physician’s referral is just the first step. The real challenge—and opportunity—lies in fostering meaningful, long-term relationships that go beyond a single patient handoff. Strong engagement isn’t built on...
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
