Field Sales and Marketing: Is It a Perfect Pairing?

Field Sales and Marketing: Is It a Perfect Pairing?

Once we get their attention, consumers often start their experience at the doctors’ office. Physician relations is accountable to make sure that the physician aligns with the desired health system offerings.

Mirror, Mirror Are We Organized for Growth

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We are often asked about the magic sauce. You know, that perfect formula for an immediate, sustainable way to grow referrals. Sadly, there is no magic sauce. However, from experience we do know the must-have...
What to Do When There’s Just Too Much to Do!

What to Do When There’s Just Too Much to Do!

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This Spring I read this in USA Today, “3 out of 5 workers said they have already committed to more work than they can handle. Another 20% said they are at capacity and have no room to take on more.”  Hmmm, sound...
Physician Relations: The Meeting

Physician Relations: The Meeting

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com While there’s prep, good follow up and essential problem solving, at the end of the day, in the world of relationship strategy- it’s all about the meeting. Quality time with the stakeholder is far and away the...
The Leader Squeeze

The Leader Squeeze

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Managing the expectations of leaders and the team’s abilities When we are in the field, we tend to have a multitude of great ideas about management. When we get the chance to assume a management role, somehow...
Kriss Barlow Podcast Interview with Touch Point

Kriss Barlow Podcast Interview with Touch Point

Barlow/McCarthy Principal Kriss Barlow was recently interviewed by Chris Boyer (@chrisboyer) and Reed Smith (@reedsmith) for their podcast, Touch Point. Kriss spoke about all things Physician Relations and touched on a number of really great topics. The podcast in...