By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com When I saw this quote on LinkedIn, I just loved it. Of course in the case of practice marketing the “chase” and “bite” need to be expressed a bit differently! But if we look closely there is some wisdom here that...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “Companies that utilize a data-driven sales strategy boast better productivity and profitability.” – Dan Scalco Data can have a polarizing effect on the field staff. Some reps love using and working...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “They always say time changes things, but you actually have to change them yourself.” -Andy Warhol Too much to do and too little time. We’ve all heard the old adage and many days we feel it was...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com I just heard it from a Vice President this morning, “The pressure is on to make sure physician relations is delivering the right results.” Teams are fine-tuning their analytics, field skills, and metrics and...
By: Kriss Barlow RN, MBA | kbarlow@barlowmccarthy.com As summer wraps up we have fresh memories of getting in and out of very hot cars, people you need being away on vacation and the daily distractions of summer. We all have positive and not so positive things about...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com No doubt about it. Today’s gatekeepers are more impenetrable than ever. We can blame it on pressures in the practice, or more “office visitors” than they can manage. But, let’s face it, their issues become our...
